Credit Crunch: A Survivor’s Guide – Downgrade your expenditure

There are two simple ways downgrade your grocery shopping.

The first is by downgrading your supermarket. If you shop at Waitrose (you rich bastards!), you need to start shopping at Marks and Spencer. If you shop at Marks you need to start shopping at Sainsbury. If Sainsbury then Tesco. If Tesco then Asda. If Asda then move to Morrisons. Morrisons to Iceland, Iceland to Lidl/Aldi/Netto. If you have the misfortunate to shop at Lidl/Aldi/Netto you need to get a big stick and start mugging homeless people!

Ok, Morrisons might be above Asda, and its unlikely you’ll have all of those options in your area, but remember online shopping.

If you haven’t got the choice of which supermarket you can go to then you can always downgrade your label. A store-branded product can replace a brand name product. All the major supermarkets are getting in on the store value-brand now, even Waitrose. Both Tesco and Sainsbury have three levels of products, Tesco Finest and Taste the Difference being the top level, and the nicest, although sometimes only slightly. But also the most expensive.

The thing to remember when purchasing your food if that no matter how nice and yummy and delicious it is when you put it in your mouth, it all comes out the same at the other end. If that doesn’t induce you to purchase a Tesco’s value lasagne for 89p than I doubt anything will.

But seriously, downgrading your shopping should be taken slowly. Dropping down from a regular Tesco’s Finest menu to the value range will leave you feeling hard-down-by. Ease yourself down the range in small easily manageable increments.

Also, look at other things that can be downgraded. Your mobile contract can be downgraded as long as you are far enough into it, normally about 9 months. If you’re not using your current allowance give your mobile company a ring and reduce your contract.

Insurance can be downgraded, although check carefully that you are still covered for the things that you want to be covered for.

Downgrade your car. Sometimes this can work the opposite way too. A friend of mine purchased a newer car that had a slightly smaller diesel engine, the lower cost of insurance, lower tax and lower fuel meant that it cost £14.00 a month less to run than the older car. That’s including the more expensive hire-purchase costs. Obviously I cannot recommend getting into higher levels of debt, but in this case I can see the advantage. But debt is still bad.

Start downgrading now.

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